Brand identity and growth of this non profit as it grew in size, goals, and outreach.
Iconography rules in space, color, and shape.
Color Scheme is a tinted set based in the two primary colors of New York State.
The two primary fonts of choice were Akzidenz Grotesk for printed reports, and Raleway for digital graphics.
Varied examples of layout rules set in place in print and on their social media presence.