Reclaim New York

Branding, Targeting, Advertising Campaigns, and Social Media Content.

Branding Guidelines

Iconography rules in space, color, and shape.

Color Scheme is a tinted set based in the two primary colors of New York State.

The two primary fonts of choice were Akzidenz Grotesk for printed reports, and Raleway for digital graphics.

Varied examples of layout rules set in place in print and on their social media presence.

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