Branding Guidelines
![](https://cdn.myportfolio.com/61898427d4facd44d292c351b00b4484/d58b828b-dce0-4ae5-b6fb-675079084cc7_rw_1920.png?h=e685eeb6f9a1063526e634d68d20044d)
Iconography rules in space, color, and shape.
![](https://cdn.myportfolio.com/61898427d4facd44d292c351b00b4484/246045f8-840e-4ac7-b908-9f3d09923638_rw_3840.png?h=193731f6f4f3130764a3dc7b552059df)
Color Scheme is a tinted set based in the two primary colors of New York State.
![](https://cdn.myportfolio.com/61898427d4facd44d292c351b00b4484/dce6e750-f849-46a8-9100-7d616013e931_rw_3840.png?h=803381b3c59dd6b836edeed1888d1d68)
The two primary fonts of choice were Akzidenz Grotesk for printed reports, and Raleway for digital graphics.
![](https://cdn.myportfolio.com/61898427d4facd44d292c351b00b4484/ebc9e331-fbc7-4885-accd-22992c8b09c8_rw_1920.png?h=3ab1f67d123a3e793383df819e0f6fc0)
Varied examples of layout rules set in place in print and on their social media presence.