Branding, Targeting, Advertising Campaigns, and Social Media Content.
Iconography rules in space, color, and shape.
Color Scheme is a tinted set based in the two primary colors of New York State.
The two primary fonts of choice were Akzidenz Grotesk for printed reports, and Raleway for digital graphics.
Varied examples of layout rules set in place in print and on their social media presence.
A special form of Infographic, giving members the opportunity to explain issues directly to audiences.
Original concept inspired by the revolutionary war, connecting citizens that act on government transparency to those that fought to create America.
The organization's first annual report detailing their focus, goals, and achievement.Photography provided by the Director of Reclaim New York, Brandon Muir.
A brochure designed for attendees of their outreach programs.